Kanye West + APC = AWESOME !

Kanye West is BACK at it again! This time he has collaborated with the French Label APC . The line - to feature a hooded jumper, a pair of jeans and a T-shirt - will be unveiled on July 14.

STAY TUNED FOR MORE DETAILS ABOUT THE UPCOMING PROJECT! 

Rihanna for River Island: Autumn Collection

ARE YOU READY FOR THE SECOND INSTALLMENT OF RIHANNA'S ACCLAIMED "RIVER ISLAND" CAPSULE COLLECTION ? Women everywhere should be very excited because Rihanna is coming back with an autumn version of her breakout designs. 

Her co-designer, Adam Selman talked to Vogue Magazine about the upcoming line and what to expect:
"We had a lot more fun this time round," Selman said. "The first collection was a lot purer, about finding pieces that Rihanna felt were missing from her closet. There is a real concept to this one. I can't give too much away, but we travel so much and experience so much of the world. We're very lucky to do so and that definitely inspired us. The idea of sports uniforms and masculine vs feminine is something we evolved from last season too. There was a lot of pressure with our debut - this felt more relaxed."

CHECK OUT THE VIDEO BELOW FOR A PREVIEW OF THE CLOTHES !!!

Jay Z's " Magna Carta Holy Grail " & What To Expect !

Well, If you don't know about Jay Z's forthcoming album "Magna Carta Holy Grail", then you've clearly been living under a rock! With the release of his good friend Kanye West's "Yeezus" album and  the Roc Nation performer J. Cole's "Born Sinner", its nice to see another heavyweight dropping a dope Hip Hop album with so much trashy music circulating throughout the world today! Jay Z also unveiled a new innovative marketing strategy that will allow 1million Samsung Galaxy users to receive the album EARLY on July 4th as apposed to the standard release date which is set for for July 9th.

5 REASONS TO COP "MAGNA CARTA HOLY GRAIL"

1. The lyrics to some of the songs on the album were recently released and it looks like us music lovers are in for a treat!

2. Look at his previous bodies of work! Jay Z has really mastered the art of story telling.

3. Look at who is involved in the project! "Magna Carta Holy Grail" features productions by Boi-1da, Kanye West, Mike Will Made It, Swizz Beatz, Pharrell Williams, and Timbaland. It also boasts collaborations with Justin Timberlake, Frank Ocean, Rick Ross and, Beyoncé Knowles. This will be Jay-Z's first album since the birth of his first child with R&B superstar wife Beyoncé, Blue Ivy. His new daughter has a dedication song on "Magna Carta Holy Grail", entitled "Jay-Z Blue".

4. BECAUSE HE IS JAY FUCKING Z                 

5. Because Jay Z is honestly a living legend. he is a pioneer who's legacy will last generations. 

" H00D BY AIR " Why should you be excited ?

 I'm sure you all have heard of the interestingly unique fashion brand named "Hood by Air" or 'HBA" for short. Similar to Pyrex Vision, they have really enhanced competition and increased innovation within the streetwear market of fashion. Shayne Oliver (pictured above in Vouge Magazine) is the creator of the lucrative label. His line consist of many sheer wrap skirts, oversized coats, and delicate zip-away layers which were featured in his fall 2013 collection. Oliver started Hood By Air with a collection of sweatshirts and T-shirts in 2006. Many celebrities have supported his clothing including but not limited to: Kanye West, Rihanna, Ciara, Kendrick Lamar, and A$AP Rocky, the latter of whom closed the show during fashion week in February. Oliver said this in vogue magazine about his introduction to fashion: " My grandmother was a seamstress in Trinidad, and she didn’t want me to go to day care, so she would have me sitting with her. It became my play and my enjoyment to be around fashion. When I came back to America around age six, I was living with my mom. Everyone in America was wearing T-shirts. I would glamorize mine with paints and sew different T-shirts together. And then I just knew what I wanted to do. It never dawned on me that I was a designer. It just continued. " Check out some of his trendsetting designs below!

'What's up with Pyrex Vision?'

Pyrex Vision seemingly came out of nowhere and became one of the hottest streetwear brands out now. Even with prices reaching $400-plus for flannel shirts, the first collection sold out instantly. I know most of you are probably wondering who's behind such innovation. Well, look no further than mister Kanye West! Kanye definitely doesn't do it alone though. He's also had notable designer Virgil Abloh (pictured below) by his side! Virgil Abloh has been behind the scenes for years building the Kanye brand, but today, you can’t visit a blog without seeing him and his #been #trill crew. Now thrust into the limelight, he’s found himself in a conversation as one of the most powerful people in streetwear today. 

Abloh was quoted by i-D magazine saying this about his Pyrex Vision line: "It is a representation of the importance of youth culture. The now. It’s basically my manifesto on my upbringing. Putting my idea in a unique way so that kids can participate. I just wanna start a brand that inspires and is geared towards youth. The internet generation, these kids that you see here today." He then goes on to explain the reason for most of his clothing having numbers on the back: "Growing up at high school we all used to wear Champion garments which in America are standard issue gym uniforms. I based the majority of the pieces on that uniform, but an important factor for me was putting numbers on the back so everyone who wears it feels like part of the team."

We here at Urban Domain are obsessed with line and it's always good to see Designers involving the youth of america in the realm of innovation. Afterall, Youth make up a mass majority of potential consumers for the fashion industry! We can't wait to see what Mr. Abloh and team offer next! Check out some  of his stunning designs below!