'What's up with Pyrex Vision?'

Pyrex Vision seemingly came out of nowhere and became one of the hottest streetwear brands out now. Even with prices reaching $400-plus for flannel shirts, the first collection sold out instantly. I know most of you are probably wondering who's behind such innovation. Well, look no further than mister Kanye West! Kanye definitely doesn't do it alone though. He's also had notable designer Virgil Abloh (pictured below) by his side! Virgil Abloh has been behind the scenes for years building the Kanye brand, but today, you can’t visit a blog without seeing him and his #been #trill crew. Now thrust into the limelight, he’s found himself in a conversation as one of the most powerful people in streetwear today. 

Abloh was quoted by i-D magazine saying this about his Pyrex Vision line: "It is a representation of the importance of youth culture. The now. It’s basically my manifesto on my upbringing. Putting my idea in a unique way so that kids can participate. I just wanna start a brand that inspires and is geared towards youth. The internet generation, these kids that you see here today." He then goes on to explain the reason for most of his clothing having numbers on the back: "Growing up at high school we all used to wear Champion garments which in America are standard issue gym uniforms. I based the majority of the pieces on that uniform, but an important factor for me was putting numbers on the back so everyone who wears it feels like part of the team."

We here at Urban Domain are obsessed with line and it's always good to see Designers involving the youth of america in the realm of innovation. Afterall, Youth make up a mass majority of potential consumers for the fashion industry! We can't wait to see what Mr. Abloh and team offer next! Check out some  of his stunning designs below!